In the familiar iTunes Store format, visitors can find lists of audio and video content. Users select desired content by downloading the segments to their computers or iPods. One big difference: the content is free.

 The success of Michigan on iTunes U will require campus participation, says Brett Ashley, director of Michigan Marketing & Design, creators and managers of the site

 Michigan Marketing & Design will populate the site but the success of this venture will be dependent on schools and colleges sharing their pre-recorded content with us," Ashley says, adding that tools and instructions for submitting material can be found on the site.